CAMP3  ·  Revenue Operations for Independent Practice

Revenue
Operations.

We help small architecture firms steady the business behind their best work. We find where margin is leaking and pursuit is misfiring, then install tuned tools that take minutes a week to operate. The result is more of the right work, without pulling principals out of the work of architecture.

The right tools, tuned to how the practice already works, let a firm capture more of the right work without adding overhead, and without asking principals to step away from architecture.

Traditional consulting tends to treat professional practices like interchangeable storefronts. Generic templates, ongoing retainers, prescriptive restructuring. We operate on a different premise: your project history, your workflows, and your day-to-day operations already contain the data needed to make the firm steadier.

We build the tracking and decision structures that connect leadership visibility to what's actually happening across studios. No new software licenses to manage. No heavy process overlay. Just the operating layer that lets your existing technical capacity run cleanly and predictably.

Where we focus.

01Margin

Pricing what the work is actually worth.

Identifying which projects are genuinely profitable, and pricing the next proposal from real history rather than guesswork or benchmarks pulled from other firms.

Holding margin discipline across project types and clients.
02Productivity

Where the hours actually go.

Mapping time and capacity across phases, so teams aren't quietly overextended and hours aren't lost to handoffs, double-handling, or process gaps.

Protecting capacity and execution stamina across the studio.
03New Business

Chasing the right work, not all of it.

Building a disciplined intake and pursuit protocol calibrated to your real strengths and capacity, so the pipeline matches the firm you've become.

Directing pursuit toward the work your firm is built to win.

Three phases. Ninety days.

Borrowed from how an expedition moves: read the route, do the time on trail, acclimate to the new altitude.
I
Weeks 1–3  ·  What we find

Route Planning

We pull three years of project records, timesheets, fees, and signed contracts. The result is a written read of the firm: where margin is leaking, where pursuit is misfiring, where the systems carrying the business are quietly improvising. Quick wins flagged for the first thirty days.

II
Weeks 4–9  ·  What we build

Time on Trail

We install the tracking, fee models, dashboards, and pursuit tools the firm needs, inside the software your team already uses. Nothing new is licensed. Nothing new is bought. Each tool passes the minutes-a-week test before it ships.

III
Weeks 10–12  ·  What you keep

Acclimatization

The system goes live. We hold cadence with the principals through the first month of real use, calibrating against real data, then step away. The firm runs on systems your team operates in minutes a week, with a written operating manual and pursuit criteria set for the quarter ahead.

Scope of services.

✓ Included

  • Project margin reads built from your historical timesheets, fees, and contracts
  • Lightweight reporting and dashboards inside Ajera, Vantagepoint, Monday, or your existing stack
  • Lead scoring, RFP tracking, and go/no-go pursuit frameworks calibrated to your firm
  • Fee modeling, billing projections, and pipeline reads tied to live accounting data

✕ Out of scope

  • HR, legal, IT, or insurance advisory
  • Marketing creative, brand strategy, or culture work
  • Software resale or platform lock-in of any kind
  • Consulting outside independent architecture and design practice

What gets built.

Tools & Metrics  ·  Pipeline  ·  BD Plan

Tuned tools installed inside the software you already pay for. No new licenses, no new headcount, no operating overhead the firm has to absorb. The build is organized in three workstreams.

01Tools & Metrics

Fee Model

Calibrated to your project history, ready for the next proposal.

Executive Dashboard

Pipeline, utilization, and margin on one screen, built in Power BI or native to your stack.

02Pipeline

Lead Scoring & Routing

Inbound and sourced leads reach the right principal automatically; nothing goes cold in an inbox.

Go/No-Go Framework

Pursuit qualification calibrated to your firm's real win profile, not a generic scorecard.

03BD Plan

Twelve-Month BD Plan

Markets, clients, RFP sources, and outreach calendar, written and pressure-tested against your capacity.

BD Tour Map

Efficient client visit routing built from your real project history.

More of the right work,
without leaving the studio.

If your practice is leaking margin, missing pursuits, or running on systems someone holds in their head, we can help. Engagements begin with a Route Planning Memo. Yours to keep, whether we go further together or not.

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